Hello everyone! In today’s blog post, I want to quickly discuss a few details that I overlooked when I setup my Etsy shop. After noticing that my shop was not getting any traffic, I took some time to do some research. So here is how I started my Etsy Shop the RIGHT WAY!
When I initially setup my Etsy shop, I literally just opened up my shop, threw up some listings, and went live. Of course, I did not get any clicks, saved to favorites, or purchases from my shop. My shop was a quite dormant for about nine months. After noticing that, I realized that Etsy, too, relies heavy on alogrithm.
I opened my shop to sell the DIY items I created for my YouTube channel, so I did not have a specific niche in mind. This ultimately contributed to the lack of traffic I received to my shop. Having the ideal product in mind that you would like to sell will help out tremendously, but just like social media, it takes time to learn what type of products you should have in your shop.
Create an Account
You do not have to have an account when shopping on Etsy, but it is required to have when establishing a shop. You simply need an email, and a password. You are not obligated to use an email that matches your shop name (business email), but it will help that you use a separate account from your personal email to make sure you are receiving emails from Etsy.
Choose the Name of Your Shop
When choosing your shop name, understand if there is a user out there with your shop name, you cannot use the name. However, Etsy will give you variations of that name, if you really want to use it.
Set Shop Preferences
This is the step where you are letting Etsy know what bank account you would like your funds transferred to from your sales. Additionally, you will choose how buyers can make payments to your shop.
Stock Your Shop
This is the hardest part. You will have to know what your niche will be for you shop in order to stock your shop. This may be a trial and error experience you will have to go through. From my experience, I went from selling DIY Home Decor to selling t-shirts. It will ultimately be up to you, but I recommend you uploading at least one listing initially.
Create a Title
Base your title off of how you want your product to be found. In my situation, I am selling t-shirts, and I want my t-shirts to be searched by the “saying” on the t-shirt. Example, I want to sell a t-shirt with the statement “I AM NOT FOR EVERYONE” on it, so I will include I AM NOT FOR EVERYONE in my title. You can have up to 140 characters in your title, and I would recommend you use them all. However, Etsy is going towards more organic titles that could be mentioned casually in conversation
Pallet Sign / Last Name Sign / Custom Wood Sign / Established Sign / Personalized Wedding gift / Wedding Sign / 3D Sign / Family Name Sign
Personalized Velvet Dog Collar (20 colors available) – Custom Dog Collar – Hand Embroidered Collar with your dog’s name- Monogram dog collar
About the Listing
This is the time to explain how your product is made. Did you make it? When did you make it? Is the custom-made or do you have a plethora of this item? All these answers should be easily answered by how your product is presented.
When uploading images to your listing, keep in mind, they do not have to be perfect. It is understood that Etsy shop owners are creating things homemade, and may not be great at taking product pictures. However, keep in mind, you need to show the different ways that you can use your product. This lets buyers know how they can use the product.
When taking photos, make sure that you take the best quality pictures possible. You do not have to be a photographer in order to take product pictures. You will learn different techniques on how to display your products. Look at the suggested different angles Etsy provides you, and provide your buyers with those pictures.
Where does your inventory fall? Are you selling shirts? Is this listing an accessory? Is it decor? This is the area in which you would determine that. It will also specify the gender (only pertains to clothing), so make sure you make changes to match who you want to direct this product to.
This section leans more to shops that sell clothing. Under this section, you have the option to choose one size, or several sizes. Just like when you chose your quantity, you are allowed to have different sizes available to your buyers. I like to have all the sizes available that I can obtain in store. I am still a small shop, so there are some sizes I do not have readily available to me.
Look at your product listing and determine what the primary color is. This is the color you put into this box. If I have variations of ways a tee can be presented, I will choose more than one primary color. This lets buyers have a variety of options for one design. Who does not get their favorite tee in all different colors?
When developing the verbiage for your description, be as descriptive as possible. Similar to how you take your pictures, you need to think of all the questions the consumer might have when reviewing your product. For example, primarily all my inventory is clothing. I would need to provide washing instructions for the buyer to understand how to allow the product to last. I also consider adding the dimensions of the product, so buyers can understand how the clothing will fit. If you have any included fees that you want to let the buyer know about, include it in the description area.
This section allows you to set your whether you want Etsy to automatically renew your listings, or if you want to manually renew your listings. It is mandatory to choose one. I prefer to do automatic because…welll, LIFE!
Optional Sections to Consider
This category is describing what type of niche this type of clothing would be worn by. For example, t-shirts can be categorized as streetwear. Whereas, camouflage fatigues may fall in the category of Military or Utility.
This category allows consumers to find your products based on an event. Let us say someone is looking for a birthday gift. You just so have an item in your shop that is perfect for birthday celebrations. Make sure you select that this item could be bought for a birthday. Unfortunately, the choices are limited, but do not worry! You can make up for missing options in your tags.
Think of this area as a way to filter your products in relatable sections. Example, I have listed a few baby items inside of my shop. If someone visiting my site wants to just look at those items, they can filter to just baby items, so they are not distracted by the other products inside my store.
This section is KEY! Similar to the Title and Description, having tags attached to your listing will help get more exposure. Look at re-establishing the keywords in your title and description in this area.
Simply put, any items you used to create your product, should be put in this section.
In conclusion, this is how I set up my Etsy shop. If you really want to set up your own Etsy shop, it is really quick and easy. All you need is ten minutes, your computer, and a checkbook.
To see a detailed step-by-step visual on how to set up your Etsy shop, please check out my videos “How I Started my Etsy Shop” on my YouTube channel (linked below)